The future isn't quite so bright for UK cinemas
Yesterday it was revealed that come February 2015, Orange Wednesdays would no longer be a promotion for customers of EE. The two-for-one cinema ticket offer made watching theatrical films affordable for a lot of people and as prices continue to rise we think the loss of this promotion may have a significant impact on the UK Box Office. The cinema business has been hard in the UK for some time - with most establishments not making a profit on the actual sale of tickets and having to boost their income through highly priced food and snacks.
In the 12 years that Orange Wednesdays have been a thing, ticket prices have on average increased by 47%. Even when it first launched back in 2003 a trip to the cinema was expensive for many and now that household incomes are becoming more stretched this will make cinema visits too expensive for many families.
It is understandable that the use of the Orange Wednesdays promotion may have dipped in recent years with all the competing ways of watching film AND the rise of TV series as a real challenger to the big screen, but it is disappointing that EE and the cinema industry couldn't find a way of keeping the offer running. How this will impact cinema attendance in the UK is yet to be seen but we certainly can't see it being a boost.